When it comes to the first time you view a website, what do you look for? I suppose that hinges on the purpose of your visit. For instance, if you go to a news site you want to see the headlines first, and easy navigation. If you go to a shopping site you want a great search facility and obvious security. If you go to an advertising agency on the other hand, then what do you want?

I want originality.

There are precious few sites out there that grab my interest as much as that of Leo Burnett. Why? Because “big ideas come out of big pencils”. Have a look for yourself and let me know what you think.

I recently stumbled upon another site that makes use of a similar user experience - that of the pointer creating page patterns.

Here’s the wildcard.jp.org website.